2020 Goal Planning Workbook

You don’t have to change everything all at once. If you focus on small improvements over time, these small goals (when aligned with your personal values) really add up and are likely to become habits that last a lifetime.

When I set my goals for 2019, I loosely used a process similar to what’s included in this 2020 goal setting workbook. This process helped me stay focused on the things that are truly important to me and not get sidetracked trying to change my entire life with a single New Year’s resolution. It was satisfying to look back at 2019 and see just how many of the goals I accomplished this year.

One of our core values at PCR Business Systems is our desire to grow. We sent this workbook to our staff to help them reach their own goals in 2020.

I’m also sharing this workbook with you in hopes that it helps you achieve your goals and appreciate all the accomplishments you achieve throughout the year. I hope you find value in it as I have.

Wishing you success in 2020,

Amanda Carroll

pcrbusiness.com

 

PCR Welcomes Angela Bush

We are extremely excited to add another talented member to the PCR Business Systems family. Angela is a strong, focused, intelligent, and positive person who will fit in great with our team and business partners.

Here are a few things about Angela to help you get to know her better:

  • Angela is rejoining the workforce after spending the past eight years raising her four children.
  • She loves spending time outdoors running, hiking, and biking with her kids.
  • Angela loves to bake! Hopefully that means more cookies in the office 🙂
  • She enjoys spending hot summer days relaxing at the pool.

A few Questions for Angela:

Q: What is the last film you saw at the cinema?
A: Frozen 2 (with my girls)

Q: What is your middle name?
A: Marie

Q: What is your favorite TV show?
A: I don’t watch TV.

Q: What do you usually have for breakfast?
A: Coffee, coffee, and more coffee!

Q: Favorite cuisine?
A: I like it all!

Q: What is your favorite chip flavor?
A: Chocolate chips :)!!!

Q: What is your favorite CD at the moment?
A: The Lumineers

Q: What car do you drive?
A: Honda Pilot

Q: Favorite Sandwich? 
A: Cheeseburger!

Q: What characteristics do you dislike in yourself (in others)?
A: I try and see the positive in myself and in others.

In businesses since 2004, PCR is the trusted Managed IT Provider for Akron area businesses. Learn more at pcrbusiness.com.

How to Stop Robocalls

My phone rings at four a.m. jolting me from a peaceful dream straight into a panic. I race to answer it. Who’s calling me this early? Something terrible must have happened!

I glance at the screen and see my hometown area code. I don’t recognize the number, but that doesn’t mean it’s not the police or the hospital calling with some awful news.

I reluctantly answer the phone, expecting the worst. “Hello?”

“Your auto insurance is about to expire. Touch seven or stay on the line to speak to…”

I thumb at the hang-up phone icon with rage, not listening to the conclusion of the prerecorded message. I try and fall back to sleep but can’t. My adrenaline is pumping. My heart rate has spiked. I lie in bed wondering what kind of person or business would stoop so low as to spam fellow humans with robocalls.

Telemarketers are bad enough, but at least there’s a real person on the other end of the line that you yell at. Robocalls don’t even give you that satisfaction. Now that I can’t sleep, I lie in bed searching the internet for ways to make these calls stop for good.

Here’s what I found.

According to a call-blocking company called YouMail, approximately 48 billion robocalls were made to Americans in 2018, with even more being placed this year. In October alone, Americans were bombarded with 5.7 billion robocalls stemming from political pitches to fake IRS scams.

Complaints to the FCC and Federal Trade Commission have been pouring in for years topping the list of consumer complaints. In December, the House passed The Pallone-Thune Telephone Robocall Abuse Criminal Enforcement and Deterrence Act, aka the Traced Act— aimed to put an end to robocalls for good.

According to House leaders the new legislation “combats the robocall epidemic by ensuring every call Americans receive will be verified and can be blocked at no extra cost to consumers. It also gives the Federal Communications Commission and law enforcement the authority to quickly go after scammers.”

(Detailed information can be found here).

But will this new law stop those intrusive robocalls from waking us up at night and pestering us during our lunch breaks?

Time will tell, but I’m not going to lose more sleep waiting around to find out. Just as cyber crooks are finding new ways to hack into our networks with ransomware and viruses, the people behind the robocalls will likely do everything they can to scoot around these new regulations and continue to badger us with their scams and bogus offers.

So what can we do to proactively block robocalls and keep us from smashing our new smartphones against the wall? Here are a few tips I found that will hopefully help.

1). Add your number to the FCC’s Do Not Call list by visiting donotcall.gov. According to the FCC, once you add your number, “Telemarketers must remove your numbers from their call lists and stop calling you within 31 days from the date you register.”

This is the first step I took when doing research for this article. I entered my number on the Do Not Call list, and then waited several minutes before I received a confirmation email. Once the email I arrived I was excited to open it. Could stopping robocalls really be this simple?

Then I read the email stating that I had already registered my phone…back in 2005!

Epic fail, FCC. I must have received over a thousand calls from telemarketers in the past 15 years.   

 

2). Manually block numbers that have come from telemarketers and robocalls. All smartphones have this option. Depending on the type of phone you have the process should be simple. On my iPhone I simply click the information icon to the right of the number, and then scroll down to the bottom and click where it says “Block this Caller.”

Unfortunately, this also hasn’t seemed to stop the problem for me. It has limited it, but the calls have kept coming despite blocking over 150 numbers on my phone.

 

3) Use a third-party app and utilize your phone’s features. All four major wireless carriers offer some type of call blocking feature to their customers, and most smartphones offer some kind of special blocking tool. For example, Apple’s iOS 13 has an option to “Silence Unknown Callers” which will send unknown numbers directly to your voicemail.

To turn on Silence Unknown Callers, simply go to your iPhone Settings, then Phone, then scroll down and select “Silence Unknown Callers.” It’s that simple.

This is a great option for avoiding robocalls, but be aware, this could also cause you to miss important calls from your doctor or your child’s school. Callers will show up on your recent calls list, but if it’s an emergency, you may not realize they have called in time.

Another step you can take is to download a third-party app to block robocalls.  Hiya is a free app for Android and iOS that has received good reviews. Other popular apps you may want to research include Nomorobo (used by Verizon), YouMail, and RoboKiller, just to name a few.

4). Follow the FCC’s best practices to reduce robocalls. These are mostly common sense, but it can’t hurt to remind yourself of these simple rules:

  • Ignore calls from blocked, unknown numbers, or numbers you don’t recognize. Note: This includes “spoofed” calls that have the appearance of coming from a local number. I continue to get calls from my hometown area code even though I haven’t lived there in years.
  • If a caller or voice message asks you to hit a button to speak with a representative you should immediately hang up. Hitting a button can be a sign to scammers that you are a vulnerable target.
  • Do not respond to any questions, especially those that you would answer with a “yes.”
  • Never give out any personal information!
  • If someone claims to be affiliated with a certain company or government agency, and you have doubts, hang up and double check the number to make sure it is associated with the business or organization they claim to be with.

 (Further tips can be found on the FCC website).

5) Trust that the Traced Act will do what it claims. In practice, The TRACED Act would make it a law that phone companies block robocalls free of charge to customers, while also ensuring that calls originate from real numbers.

Let’s hope this is true. In the meantime, it can’t hurt to take a few extra steps on our own to try and stop robocalls from adding unnecessary frustration to our lives.

Building a Winning Team in Business

Last week, PCR Business Systems celebrated the work anniversary of the first employee we hired back in 2006. 13 years ago…it feels like only yesterday, while at the same time it’s crazy to think about how much has changed in the tech industry since then.

A quick search of “technology trends in 2006,” shows results that look like they’ve been pried from inside a time capsule. Hot new technologies at the time included: video on cell phones, video on demand, integrated digital media home entertainment systems, PlayStation 3, and wait for it… Twitter and Facebook (2006 was the year Facebook opened its platform to the public)!

Just imagine what things will be like 13 years from now?

As the owner of a technology solutions company I am surrounded by change. It is my job to stay up-to-date with the latest tech advancements, and to be one step ahead of cyber criminals that grow more sophisticated and more daring each day.

Yet despite working in an ever-evolving industry, one thing that has stayed relatively constant around PCR since we first opened our doors in Akron, Ohio is our team. I’m proud to say that my first hire from 2006 is still with the company today, and as a whole, PCR has had very little staff turnover since day one.

The PCR Team

Over the years I’ve learned a lot when it comes to hiring new employees and building a successful team, and I wanted to share some of these experiences with fellow small business owners looking to bring in new staff for their growing companies.

If you take one thing away from this article, I hope it’s this—the strength of your business lies in your team and their willingness to help one another, buy into your company culture and values, and excel not just for individual accomplishments but for overall team achievement.

The first thing I ask myself when hiring a new team member is “are they good with people?” There’s a misconception that tech workers spend all of their time behind screens and don’t need to be skilled in interpersonal communication.

In the managed IT industry, this just isn’t true. Our employees work directly with our partners, both on the phone and in person. It is imperative that they are easy to talk with and can form trusting relationships with our clients.

Employees must also be able to get along with their fellow co-workers. You simply cannot have any “loners” on staff looking to better themselves before bettering the team. I look for people with a past history of working well in a team environment and only hire people that I believe will fit our company culture.

I also seek out employees who are self-starters with a strong desire to grow both in life and in their careers. Is she able to perform jobs without constant direction or tasks being assigned? Is he determined to improve a process or take on responsibility without being asked to do so first?

First and foremost, NEVER overlook red flags. Past employee problems can and will become your problems eventually. This doesn’t mean you shouldn’t give someone a second chance, but do your homework and be certain they have resolved any issues that might negatively impact your team or your company.

Another lesson I’ve learned is that when an employee has clearly “checked out” or is becoming a problem, move quickly to get rid of them. Firing someone is not fun— there’s no sugarcoating it. But the longer you wait, the more damage will be done. I have let employees drag things down for too long before finally letting them go. I won’t make this mistake again.

Company volunteer activities- like packing lunches for the Akron Snow Angels Mission- are great team building activities.

Hire people not just because they have the skills and abilities you are looking for, but also because they will fit into your culture. If you’re looking to expand your operation it likely means you’ve had some success already and that you have a small team in place who works well together. You don’t want to bring in new staff who will disrupt the positive “vibe” you have already established.

Specific technical skills can usually be taught, so long as the employee is a self-starter who is willing to take on new challenges and dedicate the time and effort to learn the skills. So as I mentioned previously, make sure a new hire has a strong desire to grow their career.

Another tip, or warning, is to be extremely careful when promoting from within. A great lawyer can’t always run the firm, a great surgeon can’t always run a hospital, and a great technician does not always mean a great manager.

That being said, I always try and promote someone from my team first before bringing in an outside employee. It can be difficult for new hires to come in and adapt to your company culture and immediately grasp how things are done. Your current staff are going to respond much better to someone who already “gets it” rather than someone who tries to do it “their way”.

In addition, be aware of specific technical skills that may be lacking in your hire and put a training plan in place right away to get them to where they need to be.

Finally, remember that people who are not self-starters likely will never be. They may do great in a position that requires them to do a specific task (like answering phones), but they are unlikely to excel at an expanded role that requires them to go above and beyond.

Each member of the PCR team has a clear vision of how we should interact with our customers, our staff, our vendors, and our community. Every employee shares and understands our core value which is “to make someone’s day better.” This is how we approach interaction with everyone we encounter.

Our staff values organization and team performance over the individual. We support one another, and everyone on our team is willing to help out a co-worker even if it isn’t “their job” to do so. We also provide staff training, and pay for any outside training program that an employee is willing to undertake on their own time to improve their skills.

Celebrating birthdays and work anniversaries with office parties and lunches are a great way to boost team morale.

As a business owner, it’s important to communicate what you are trying to accomplish with everyone on the team and then reward them for their outstanding efforts. At PCR, we offer a bonus program tied to our quarterly goals, and we keep team morale high by celebrating birthdays and work anniversaries with lunches and office parties.

We also have a rule that don’t work with any business, regardless of the size of the contract, that doesn’t respect our company values or our team members. Don’t let customers have a negative impact on your team.

The key to any successful business is its staff. If you are looking to bring on new employees do your homework and make sure they will fit into your company culture.

Consider all options when hiring. Staff is a huge expense. Be certain your need for staff isn’t temporary, and that you can’t pay current team members overtime or offer additional incentives instead of bringing in someone new. That being said, if you are expanding and know that you will need to bring in new employees it’s best to hire before you need them. It generally takes six to 12 months for new staff to be able to provide independent value.

Finally, pay the people that matter! If a staff member leaving will negatively impact the performances of your business do everything in your power not to let them leave. Pay them an amount they won’t find anywhere else!

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PCR Welcomes Lucas Wright

We are happy to welcome Lucas Wright to the PCR Business Systems Team. Lucas brings with him IT experience as well as enthusiasm and we’re extremely excited to have him as part of our team.

Here are a few things about Lucas to help you get to know him better:

  • Lucas recently got married!
  • He and his wife adopted a pup a few years ago. It was around Halloween and they named him “Zero” after the ghost dog from Nightmare Before Christmas which was playing at the time
  • He grew up in Tallmadge where he went to high school and was a member of the robotics club and student senate
  • He obtained a Bachelor of Arts in Anthropology from the University of Akron before shifting gears and going into IT
  • He enjoys playing PC and tabletop games
  • He recently completed Google’s IT Support Professional Program and has plans in the works to obtain several more IT certifications

Questions for Lucas:

Q: What do you usually have for breakfast?
A: Big bowl of oats

Q: What is your middle name?
A: Walter

Q: Favorite sport to watch?
A: Overwatch League (esport) and the Browns

Q: Goal you have for yourself?
A: My recent goal has been achieved in getting hired here at PCR. Next I want to accomplish getting my A + certifications, and then start working on obtaining other CompTIA certifcations (Network + & Security+) to really expand my knowledge and skillset.

Q: Pets?
A: My pup named Zero. Two cats Lily and Calvin

Q: What is your hobby?
A: PC and tabletop gaming

Q: What is your favorite restaurant?
A: Saffron Patch. It’s an Indian restaurant in the Valley.

Q: What is your favorite drink?
A: French press coffee or really any IPA

Q: What’s your favorite travel destination? (been there or want to go)
A: Cruises anywhere.

Q: What characteristics do you admire (in self or others)?
A: Definitely a good sense of humor! And a genuine sincerity in the way they talk or listen to you.

In businesses since 2004, PCR is the trusted IT provider for Akron area businesses. Learn more at pcrbusiness.com.

Cyber Tricks to Watch out for!

It’s fitting that Halloween falls during Cyber Awareness Month. That’s because cyber criminals and hackers love to dress up in costumes to try and lure us into online scams or to steal our passwords and sensitive data. This year’s most popular costumes are sure to include the usual suspects: IRS employees, friends and family members in need of cash, and the timeless classic–wealthy Nigerian princes and princesses.

But cyber criminals are also now wearing more sophisticated disguises that are becoming harder for us to identify who they really are. It’s up to us to stay on top of the latest cyber trends and be proactive when it comes to protecting our personal and business information from a devastating cyber trick.

Below are 4 current Cyber “Tricks” to look out for:

1 Malware & Ransomware

What’s scarier than werewolves? How about someone holding your computer files hostage while demanding a large sum for you to get them back! This year alone, ransomware attacks are estimated to cost businesses and individuals close to $12 billion in damages!

How to prevent Malware & Ransomware attacks? There are many things you can do to prevent becoming a victim of a malware or ransomware attack, which can be a devastating cyber trick. You can start by changing your passwords regularly, using multifactor authentication, not using public or unsecured WIFI, installing proper firewalls and antivirus software, as well as following these IT Best Practices.

Cyber trick

2 Social Media Scams

Hackers love to dress up as old high school friends or relatives trying to connect on Facebook and Linkedin, only to take advantage of your trust by asking you to click a corrupt link, viewing your private data, or even stealing your identity.

How to prevent Social Media Scams? Don’t post anything on social media that you wouldn’t want a stranger to know or see. In addition, be careful using apps that log you in through third-party sites; exercise caution when accepting friend requests; and never click on suspicious links or send money to someone asking for cash online (even if it is grandma)!

3 Corrupt Email Attachments and Downloads

Phishing scams are becoming harder and harder to detect. They may appear in the form of normal looking, everyday emails from trusted senders asking you to download a corrupt attachment or click on a corrupt link (often the source of a ransomware attack).

Also, as we discussed in the Cyber Crimes article: Case #104: The Heavy Machinery Hacker, some hackers are so bold that they impersonate vendors or trusted company employees and then ask for money to be wired for business-related purchases or expenses.

How to prevent online phishing scams? First, stay up-to-date on the latest phishing scams and educate yourself on what to look out for. Second, don’t click on any links or attachments without being 100% sure they are from a trusted source. Third, if anyone asks you to send money or for your private information, such as a credit card number, reach out to them by phone to verify that the transaction is in fact authentic.

4 Attacks on Service Providers

Is your IT company the weak link in your company’s online security? How about your cloud computing service provider? It’s becoming more and more common for hackers to go after vendors rather than individual companies.

Why? First off, there are no regulations in the IT Industry. That means your IT provider—the same company who has access to many of your passwords and sensitive company data—may not be practicing the high level of cyber security they preach, and thus are an easy target for hackers. In addition, IT companies work with multiple clients. So when a hacker infiltrates their network they gain information to all of their customer’s data.

It’s like leaving a candy jar out on the porch and letting anyone grab what they like.

How can you prevent a 3rd party vendor from being your weakest link? Only work with trusted service providers. You can start by making sure the vendors you work with have been thorough vetted by an independent auditing firm and are SOC certified.


For more cyber security tips to prevent a cyber trick, follow PCR Business Systems on Linkedin and Facebook.